Jaide and Joel first met in high school when they were fifteen years old and have been together as a couple ever since. Jaide was raised a Vegetarian, and later decided to make the full switch to Vegan. Animals and baking are two of her biggest passions. One day, she would love to own her own animal sanctuary. Joel was diagnosed with Celiac Disease when he was ten years old, he uses his past struggles of being diagnosed to fuel his dedication and determination for creating new products. Joel's dream is to help be an advocate for Celiac Disease.
Together they created True North Bakehouse, previously known as Jaide & Joel’s Baking Co. They have put years of hard work into the company, and couldn’t be more proud of what they’ve accomplished together.